The Internet is full of advice on how to write an email that engages people, as well as how to write an email that gets people to take action. However, very few articles and books talk about how to actually write an email that does both at the same time. The Perfect Email does exactly that. This article will walk you through the exact process you can use to create the perfect email, step by step, from the initial idea all the way through to clicking the send button.
Contents
Use a subject line that grabs attention
The first thing someone will notice about your email is its subject line. It doesn’t have to be shocking or over-the-top, but it should draw readers in and make them curious enough to open your message. Pick a subject that interests you and makes you think about what your reader is going through at that very moment. This can be really effective because everyone likes feeling as though they are being heard and understood by someone else who cares.
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Focus on benefits, not features
When you’re selling a product or service, focus on what it can do for your customers, not what it is. People buy benefits, not features. To illustrate how powerful focusing on benefits can be consider how effective each of these two strategies would be in selling a pen: It’s only $10 and can write upside down; versus You’ll never have to worry about losing your pen again because it can write upside down.
Both are technically true but which one provides a more persuasive argument? By choosing benefits that resonate with people who touch on something they care about you’ll send stronger messages and sell more often. In other words, if you want your emails to convert, don’t send emails about features; talk about benefits instead.
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Give readers personalized content
Sending email blasts that contain nothing but buy my stuff sales pitches isn’t just a turnoff, it’s downright insulting. People are tired of irrelevant emails and tired of having their inboxes clogged with a million links they don’t want to click on. Your success rate will be higher if you show that you understand your customers’ needs and target them with content specifically crafted for them.
Instead of sending out mass-mailed updates, you can create targeted, automated emails that speak directly to your audience’s interests. If readers feel as though they’re getting information relevant to their personal interests or area of expertise, it’s more likely they’ll open up and respond when someone reaches out via email.
Get straight to the point. No fluff
Most of us don’t want to be faced with a massive wall of text, especially when we’re looking for information. Focus on making it easy for people to quickly scan through your email and look at only what they need. Think about headlines, bullet points, pictures anything that can break up words and condense a message into something simple but memorable.
Keep it short: Nobody wants an email longer than three paragraphs long if you have something important or interesting to say. The purpose of your email is to make a point or solve a problem and make sure you’re doing that quickly.
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Have knowledge of your audience
Before you can send out a meaningful email, you need to make sure that your audience is going to read it and that it’s crafted in a way that inspires them. The first step is research. Spend some time learning about your target audience, from basic demographics like gender and age range to lifestyle information like where they live and how much money they make. Using all of these facts as starting points for your own ideas will allow you to create a more well-rounded message that resonates with readers.
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Write in a conversational way
The more you can make your email seem like a friendly conversation, rather than an advertisement, the more you’ll be able to connect with customers on a level that they’ll actually want to respond to. And just think about how your voice changes when you speak over text message versus when you have a face-to-face conversation with someone.
Don’t try too hard to sound smart or professional; keep it simple and easy for them to digest. You can even give them some quick tips in your email or some social proof. This helps alleviate any fears or doubts they might have about buying from you because they know others are enjoying what you sell!
Wrap up
Writers often get caught up in making their email perfect that they forget something simple, which actually may be more important than what they’re writing about. The most important part of any email is putting in consideration all the above in your content.