Why You’re Losing Website Traffic (And How to Fix It)

Web traffic
- Advertisement -

Why am I losing traffic? You may ask yourself this question if your web traffic has dropped or are just starting out on your business. Take a breath and relax; you are definitely not alone when it comes to website traffic issues, especially if you’re running an e-commerce site that depends on traffic to drive sales. This guide will help you figure out why you’re losing website traffic and how to fix it by showing you the top reasons people leave your website and what can be done about them. Let’s dive in!

- Advertisement -

Contents

Your site is too slow

If your page takes longer than five seconds to load, you’re already on shaky ground. Every year, more people are accessing the internet from their mobile devices and those connections can be a lot slower than what you’re used to at home. So if your site doesn’t load quickly, people will start clicking away.

We know it’s difficult to keep up with everything involved in running a website however if you want your traffic and revenue numbers to go up, you need a strategy that keeps customers happy and engaged while they wait for your site load times. Make sure everything on your site is working correctly and that none of it is slowing down visitors before making any big changes.

ALSO READ: How to see the websites your computer is secretly connecting to

You have broken links

If you’re getting traffic but nobody is clicking through, it could be because your site is full of broken links. Broken links are a classic sign of low-quality content since they mean that people can’t get all the information they want when they click on a link. To find them, crawl your site using Screaming Frog or another tool and look for 404s and other errors you can fix one by one. Just make sure you’re not hiding broken links inside javascript or CSS files where they can still cause problems without showing up in search engines at all!

ALSO READ: Best Web Hosting Companies to consider hosting a website in Uganda

You are not up to speed with search engine updates

Google is constantly tweaking its search algorithms, and your site can get punished for practices that used to be acceptable. So make sure you know what Google and other search engines are up to. If you don’t keep up with these changes, your website could quickly lose visibility in organic search results and you’ll see a corresponding drop in traffic.

To fix: Make sure SEO is being handled by an expert who knows how sites are indexed now versus several years ago. Then make sure there’s a process in place for monitoring how your site is ranking, particularly if it was built by someone else.

Keep Track

If you’re losing traffic, keep track of when and why it’s happening. There are likely just a few reasons behind your downward trend, so once you know what they are, it’s time to work on fixing them. For example, if your traffic is falling off in mid-July every year because you never publish new content then schedule a few guest posts around that time of year.

If your traffic is falling in December every year because that’s when companies are running their annual holiday sales campaigns then be sure to create content relevant for those campaigns.

ALSO READ: Q/A: How Much Does it Cost to Design and Host a website in Uganda

Conclusion

If you haven’t been able to figure out why your website traffic is declining, it’s likely because you aren’t tracking your data correctly. Do the research and analyze your stats, then you will realize that many of my site visitors might be leaving due to a poor user experience. The good news is that you can correct poor user experiences by adding features like an interactive tutorial or by improving navigation and usability. Once you put these changes in place, be sure to start tracking conversions with a service like Google Analytics so that you can see just how effective they are at boosting your website traffic!