Why are my emails going to spam?
The reason why your emails are going to spam is because of a number of reasons. Firstly, it could be that you haven’t set up proper authentication. Secondly, it could be that your sender information is inaccurate or missing. Thirdly, you are using words or punctuation that are spam triggers. Fourthly, you are using a bad email list and other reasons as listed in this post.
Spam extenuates 14.5 billion messages worldwide each day. Simply put, it represents 45% of all emails – spamlaws.
Related:
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How to Use Hide My Email in iCloud+
Ways to block spam emails on Pc and mobile
Contents
What is spam?
Spam refers to unimportant or uninvited messages sent over the internet. They are usually sent to a huge number of users. With the intention of advertising, phishing, spreading malware, etc.
How does my email app determine what goes to spam?
Spam filters typically use a wide range of criteria to analyze emails and determine whether a message is spam.
- Certain spam filters rely on scoring mechanisms: provided an email’s spam score exceeds a particular threshold, the filter will mark it as spam
- Spam filters can also use fingerprinting: a method in which spam filters keep a collection of known spam messages and then calculate how likely it is that an incoming email has a similar intent
Why are my emails going to spam?
1. Firstly, it could be that you have not set up proper authentication. This could happen if you are using a custom email address without having set up proper authentication methods.
2. Secondly, it could be that your sender information is wrong or missing. Furthermore lacking technical authentication tactics like DKIM and SPF, inaccurate sender information can also cause spam issues.
3. Thirdly, it could be that you are using words or punctuation that spark off spam filters. In other words, there are just some words or punctuation patterns that look spammy.
4. Fourthly, it could be that you are using a bad email list. In the event that you are sending bulk emails to a list of subscribers, in case fewer people open your emails, chances are they might be flagged as spam.
5. Then, linking to suspicious websites or using misleading links. The main purpose of most spam emails is to get you to click on some type of link, so it comes as no surprise when the wrong links get you in trouble.
6. It could also be that you are using too many images (or not enough text with images). Too many images may get marked as spam.
7. Lastly, in case you are sending too many attachments. This is due to the fact that attachments are used for distributing malware or other malicious activities, they’re always going to attract attention from spam filters.