If you are looking for the Best Automation Tools used in B2B Marketing, then you are in the right place.
Over the past few years, there has been a big change in the marketing industry. This is due to the development of a number of automation tools that make business tasks easier. Modern B2B marketing automation technologies are effective for a variety of marketing strategies. They support account-based marketing, social media automation, email funnels, and more.
Marketing that is directed toward or centered on another company as a potential client is known as business-to-business, or B2B, marketing. As a result of the fact that marketers aim their efforts at a purchasing committee rather than a single individual, the decision-making process must go through a number of stages before being finalized. This results in a significantly more complicated business model.
The launch of a marketing campaign and the monitoring of its results are both made easier for firms by the use of B2B marketing automation solutions. It is the end of a series of integrations that make it possible for customers to synchronize and then trigger a number of different buying decisions. This makes it easy for marketers to close deals.
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So, if your business isn’t growing as fast as it could because it doesn’t have enough automation technologies, this article will show you some ways to fix that with this list of Best Automation Tools for B2B Marketing.
Contents
10 Best Automation Tools for B2B Marketing
The best automation tools for B2B marketing are listed below.
1. Buffer
Buffer is a tool for automating social media posts that lets you schedule content to share on social media. Additionally, Buffer makes it easy for marketers to reply to and analyze their content. This makes it stand out from other social media automation tools.
It also makes it easy to build a profitable relationship with customers and other teams you need to work with within an organization.
2. Metadata.io
Metadata.io is a unique automation tool that assists B2B marketers in running account-based ads. This platform uses AI and multivariate testing to make sure that a brand’s ad copy, creatives, keywords, and placement all work together. The cherry on top is that it can get good results for the advertising budget.
Metadata can also be used to run account-based retargeting campaigns. The platform is somehow expensive, but you will get value for your money.
3. Tapfiliate
Tapfiliate is a great affiliate marketing automation tool that small businesses, especially SaaS and e-commerce brands, need to grow. This wonderful tool provides you with the perfect opportunity to run an affiliate program for your business and promote the referral of new customers.
Tapfiliate provides top affiliate links, engagement, and rewards. It’s also less expensive and easier to use.
4. MailChimp
MailChimp is an amazing email marketing automation tool with many jaw-dropping features that make email outreach easy. Its use also covers full-blown marketing automation.
MailChimp can be used in other areas of marketing with good results. Unlike Marketo, Mailchimp is less expensive and can be used to grow your audience by reaching out to them through their mail.
5. Gong
If you are looking for a sales automation tool with an AI-powered platform to ease sales campaigns, Gong stands out as the best. Gong is a sales tool that helps marketers get more sales for their business.
It makes the sales process easier. This great tool helps marketers glean insight from a sales call without stress. It can also be used for research and strategizing. It is also important to note that “Gong” also has a feature that helps with sales follow-up.
6. SEMRush
SEMRush is a well-known SEO tool that can also be used to find keywords for your B2B advertisements. You can also use the program to track ads, analyze markets, and even run social media campaigns. It is less expensive; however, the larger the team, the higher the price.
7. Eloqua
Eloqua is regarded as the master of marketing automation nowadays. It is also part of the Oracle suite of tools used across every marketing channel. Eloqua is a standard, fully loaded-tool with over 700 integrations that enable all marketing processes to be personalized and streamlined. It also provides customer service for users in the form of tutorials to make them acquainted with its products.
This tool has a relatively high budget, making it suitable for people going after enterprise-level software. If CRM integration is very important to you, Eloqua will serve you best.
8. Anchor
Anchor is a podcast automation tool for B2B marketers. It is created by Spotify and contains several features to facilitate the smooth running of podcasts. Some of these include; audience analysis, streamlining distribution, and editing.
9. Hootsuite
Hootsuite is a popular social media automation tool for B2B marketers. It is one of the broader and better-featured social media automation tools with great reviews.
Hootsuite has a high customer base and is mostly used by brands with multiple social media accounts. It has amazing features to help you schedule content, curate from a pre-approved store, and track conversations about your business and industry.
This B2B marketing automation tool has everything you need to use well-structured content to bring your brand’s social media handles to the forefront. It also includes a feature that helps to monitor how people react to a post.
10. Marketo
If you are looking for the most popular and functional B2B marketing automation tool, Marketo fills the bill. It is a sophisticated tool with numerous features that are used to manage email marketing campaigns, social media, and sales promotion. It has a marketplace called Launch Point filled with dozens of integrations.
Marketo’s tools can be used by big businesses that need more than just basic marketing tools. It has a reasonable price – though not the cheapest. If you are not going to use some of the more advanced features of the market, like journey analytics, and website retargeting, you can go for other tools that produce similar results.
But if you think you might need more advanced features in the future, it’s best to use Marketo. This means you won’t have to switch data over, which could cause you to lose some information.
Another reason why Marketo beats the competition is that it has an active knowledge base, which is a great resource for new buyers.
Conclusion
We hope this list of the Best Automation Tools used for B2B Marketing has given you some options to choose from.
B2B marketers have access to a wide range of automation tools. From email to social media, these can help B2B brands grow faster and help them reach their business goals. B2C marketers can also make use of some of these technologies, and the costs associated with doing so are manageable.
Use this guide as a reference when selecting the tools that will best serve your company, and share with us your experience below.