Today Jumia Uganda, has unveiled two (2) of its major developments, The 2019 Mobile report and The Jumia Mobile week.
Contents
The 2019 Mobile Report
The Jumia Mobile Report is of its 3rd edition, breaking down how mobile usage in Uganda has defined mobile shopping for Jumia, being that 79% of Jumia’s traffic comes from Mobile users. This Mobile white paper not only breaks down statistics on the usage of internet for shopping in Uganda BUT also projects the future of mobile in e-commerce for Uganda and Africa as a whole.
The white paper has revealed that Mobile subscriptions in Uganda have shot to 55% of the Uganda’s total population (44.5 million), making it approximately 25 million subscribers. With such a humongous number of mobile users, indeed this is fertile ground for online stores like Jumia and other e-commerce sites in Uganda.
With the average price of a mobile phone significantly dropping from over $160 4 years back to now $80, yet specs are getting better & better and more value for the user, there is a pressure for brands to provide affordable devices. This is one of the key reasons for Jumia’s second big unveiling.
The Jumia Mobile Week
Jumia Uganda is spearheading the Jumia Mobile Week, Uganda’s biggest online sale of 2019. This week is to happen from 8th to 21st April, 2019. The Mobile phone remains the most popular item on the Jumia online store, Mr. Ron Kwamara, CEO Jumia Uganda explained, and this mobile week has been put into play to provide large discounts to mobile phone lovers. During the Jumia Mobile week, phones shall be discounted up to 60% off.
The Jumia Mobile week is the Black Friday of mobile phones, and Jumia is looking to partner with top mobile brands like Samsung, Infinix, Tecno, Nokia, Apple, Fero, Huwaei to bring its customers affordable high tech brand new gadgets. Jumia is also looking to partner with newer brands like Honor & Lenovo to unveil latest releases on the market.
The Jumia Mobile week shall not only be limited to smartphones, a variety of tech products shall be discounted and these shall include:
- Phone accessories (power banks, headsets, selfie sticks and so much more)
- Tablets
- Feature phones
Other offers which shall be running through the 2 weeks shall include:
Data offers from MTN.
- For each new phone purchased, when you buy data, it shall be doubled for the first 3 months of having the device.
Additional services.
- These shall include but not limited to discount offers for pay on delivery customers with credit cards
With E-commerce at its baby steps in Uganda’s economy, Jumia is looking to fill this gap by remaining the biggest online store, and through the Mobile week, they are looking to offer:
A full year warranty
- This shall be offered by the device manufacturer for every device sold.
Insurance on every device
- In case your newly bought device gets damaged, lost or stolen, all this can be worked on in case you subscribe to insurance which shall be 2% below the value of your device and a 1-time payment for the first year of owning the device.
Jumia is looking to partner with Liberty insurance to make this happen.
“For a device between UGX 50,000 – UGX 200,000, Insurance shall be 5k
For a device between UGX 200,000 – UGX 400,000, Insurance shall be 10k and so forth”, said Chief Commercial Officer Jumia – Manon Salamon.
The goal is to give value to and put the customer at the center, Paul Tesar Jumia Marketing manager emphasized, and that is why Jumia is looking to surprise its customers with DAILY treasure hunts and flash sales of the best of the best flagship devices at mad discounts, and the target is to have a million visits to the site with these competitive prices. The cards are in your hands, SHOP AWAY.