When it comes to marketing your services on Fiverr, the chances are that you’ve explored all of the platform’s built-in features and utilized them to their full potential. If you have, great! But did you know that there are other ways to market your services outside of Fiverr? One way is through cold emails also known as outreach emails or cold call emails sent directly to businesses who could benefit from your services offered on Fiverr. Here are easy ways to go about it.
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Craft your Email Template
Make sure that your email template is well-organized, professional, and easy to read. Think of it as a succinct sales pitch the recipient should know what you want and how they’ll benefit from it by reading just your subject line. Address their concerns directly in the body of your email, but don’t overdo it. If you try to include too much information at once, chances are they won’t read it through anyway.
Keeping things simple will help your emails get opened more often than not, which is step one in getting an order! Once you’ve sent out a few dozen cold emails, keep track of which ones yield results and then replicate those success stories. Use tools to find out what kinds of messages people respond best to so that you can craft more like them in future campaigns. Remember: each customer has different needs, so make sure each message speaks directly to them!
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Nail your Subject Line
Your cold email may only be a few sentences long, but don’t skimp on your subject line. You might not have time to flesh out a long, elaborate pitch with tons of info, but that doesn’t mean you should take shortcuts in your subject line. It will help you avoid being overlooked when inboxes are flooded and just as importantly it shows that you actually care about whether or not your recipient opens and reads your message.
This is crucial for building relationships and generating business in a freelance environment, so make sure yours is as strong as possible. If someone isn’t going to read what you wrote anyway, they probably won’t bother reading your entire email either. What do I recommend? Try something short, direct, and personal.
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Send out cold emails
Don’t just spam people with your services. Send personalized emails that appeal directly to their needs and pain points, then focus your pitch on how you can solve those issues. If they want you, they’ll reply, otherwise, they won’t. Send at least 50 emails a day and see what happens!
But be careful not to get too spammy your email is only good if it looks like a personal note instead of a mass email blast. You need solid copywriting skills for sure, but also be nice about it and ask for feedback if you need it so that your message doesn’t come off as too cold or robotic.
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Wrap Up
In conclusion, It’s pretty simple, You can not beat cold emailing in effectiveness or ROI. So get into it, set aside a time every day, and start sending cold emails! Don’t forget to track your results so you know what works best for you.