Landing pages are usually one of the most important factors in determining the success of your business’s online marketing efforts. If you don’t have the resources to hire a professional, that doesn’t mean you can’t create high-converting landing pages on your own. Here are 4 tips for creating high-converting landing pages on a budget!
Have a clear call to action
Your landing page’s primary goal is to convert visitors into leads, customers, or clients. In order to do that, it must have a clear call to action (CTA). Whether you want your visitors to subscribe to your newsletter, buy your product, or set up an appointment with a sales rep, make sure you tell them exactly what they need to do next. Keep in mind that one of your goals as a business owner should be establishing trust. No one will trust your business until they see proof that what you say and write can be trusted.
Use high-quality photos
If you don’t have a very expensive camera or your fancy camera broke and you can’t afford to replace it no worries. Use your phone and just make sure you use natural light! Bright sunlight is usually the best. This helps to give photos definition, showing off your product in its best light. Take as many pictures as possible from different angles so that you can pick out your favorite one later on. You want to show all sides of your product for full transparency, which builds trust with customers. Remember: nobody wants to buy something they haven’t seen before.
Make it pop out with bright colors
Research shows that most landing pages, especially those on a small budget, are either using white or black backgrounds. To stand out, use a different color scheme to highlight your call to action and make it pop out from its surroundings. If you can’t add color or maybe you don’t have access to images, then adding more contrast between your text and background is another way to achieve a high level of visibility for your CTA. If there isn’t enough contrast, people may not be able to see what you want them to do. Give them something bright and bold that stands out from everything else around it. Colorful buttons work great because they give users clear instructions about what they should do next.
Simplify your message
Your landing page should be easy to understand and easy to consume. People aren’t on your page because they want to learn about every feature of your product; they’re there because they have a problem or a need, and you’re offering a solution. Make sure that’s clear in your messaging. Get straight to it. In one sentence, what does your product do? What is its benefit? You can then elaborate from there, but don’t feel like you need to explain each feature of your product or service.
Keep it simple. Don’t try to cram too much information on a page or you will lose visitors, who will bounce from your page rather than read what you have to say. There is nothing wrong with using a landing page simply as an email capture and lead generation tool, if that is all you need it for. If you are trying to sell products, opt for an image or video showcasing your product and a call to action button above or below the fold. Keep in mind that conversion rates depend on landing pages and images being optimized for search engines and social media platforms, so just slapping up a few words and expecting people to convert is not going to cut it.