The world is changing and it is changing very fast with Tiktok, Reels, and Shorts! Gone are the days when the internet was just a place, we visited for one hour or two in an internet café. With the emergence of Tiktok, people spend up to 18 hours a day on their smartphones and this has affected other social media platforms. Instagram invented Reels while YouTube created Shorts. In this article, we compare these three platforms to find out which one is the best.
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Contents
TikTok
This is the most popular and fastest-growing social media platform by the date of writing this article. The app lets users upload vertical videos showcasing their art, messages, and skills and is popular for crunching numbers.
TikTok Advantages
Friendly algorithm. The TikTok algorithm works in such a way that it promotes content so long as it’s relevant to a viewer. This feature has made so many people go viral in the world and become famous with little effort.
Storytelling: TikTok is a platform that can easily captivate minds with storytelling.
High Engagement: The level of engagement on Tiktok is extremely high, so good content has a great opportunity to spread.
Gigs And Jobs: Most companies and organizations do not really know how TikTok works, so if you do, you will have the opportunity to earn big from promoting them.
TikTok Disadvantages
Excess humor: You might have to think again if you’re planning to use TikTok to grow your brand as obscene and funny content goes viral more easily.
Young audience: There are fewer chances of making sales on TikTok as most audiences are young people looking for funny videos.
Instagram Reels
Instagram is one of the most popular social media platforms with more celebrities than any other. In 2020, they introduced Reels which enable one to have a TikTok-like experience.
Instagram Reels Advantages
Huge Audience: Instagram is already famous, so there are chances that your video will meet more eyeballs when you upload it.
Competition: Instagram is trying to outcompete TikTok, so there are chances that your Reel will get farther than regular content.
Instagram Reels Disadvantages
Originality Question: Since Reels were created as an innovation against the competition, they may never get as much attention as Tiktok.
Algorithm: Since it’s controlled by Facebook, Instagram will not push your video too far so you are encouraged to pay for an advert.
YouTube Shorts
YouTube is the second most visited website on earth after Google, their parent company. It has billions of videos as well as billions of audiences across the globe. With the emergence of Tiktok and Reels, YouTube introduced Shorts that support the posting of vertical videos instead of regular horizontal ones.
YouTube Shorts Advantages
Integration: Shorts feel natural within the YouTube app so your audience will slowly explode if you decide to use this feature.
Push Factor: YouTube is so committed to Shorts that it has added a “Shorts” button prominently on its app. It is easy for the 2 billion monthly active users to locate where Shorts exist on the app.
Originality: Unlike Reels, people have embraced YouTube Shorts and this makes them a success.
YouTube Shorts Disadvantages
Timing: YouTube Shorts came around far later than both TikTok and Reels. This makes it clear that it’s a competitive strategy.
Monetization: It’s quite difficult for creators to earn sensible income from Shorts although YouTube announced more features for 2023.
Conclusion
We do hope we helped you differentiate between Tiktok, Reels, and Shorts. If we did, please drop your thoughts in the comments section.