How to sell products on Jumia Uganda

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Jumia is an online marketplace where sellers display their products which in return are ordered for by and delivered to the customers. Jumia was started in 2012 in Nigeria as an e-commerce retail shop.

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The platform was later expanded to an online marketplace to allow other sellers to sell products on the platform, and this brings us to today’s article which is to provide a step-by-step guide on how to sell products on Jumia Uganda.

Over the years Jumia has managed to establish an operation in various African countries and according to Wikipedia it currently operates in 14 of which Uganda is among,

You might have landed on this article in some way or the other but you still wondering why you really need a Jumia shop when you already make a couple of sales from your physical shop, or perhaps you can create your own e-commerce platform and start selling.

But here’s the thing, you might be making sales at your physical shop, but in business, sales are never enough. I mean you’ve heard about the saying “Never settle for less”, and this exactly right. Jumia offers a platform for you to market and sell your products. All you have to do is list them and sit back in relaxation.

Creating your own e-commerce platform is another option but this is not as it sounds because merely having a platform won’t bring sales. There are a lot more efforts required to push out a brand and this ranges from various advertising options including paid ads. Am not trying to discourage you, but at least you should what you’re getting into.


Why choose to sell on Jumia Uganda

Jumia is one of the most popular marketplaces in Africa and on occasions, it’s referred to as “the Amazon of Africa”. These are the reasons why should consider marketing your products on Jumia.

Wide Market – With the current operation in 14 African countries, the platform receives millions of visitors and of which over 1 million visitors come from Uganda every single day. This means that owning a Jumia shop will give access to over 1 million potential customers.

Brand Trust – Having over 7 years in operation, Jumia has gained a lot of trusts from people and because of the quality products and services provided by the platform. With a Jumia shop, you’ll be able to share part of this trust.

Free Training – This is part of the signup process to become a seller on Jumia. Jumia provides a free training session to all new sellers which can be done online or offline depending on your choice. We shall look at this in detail later in the guide as we talk about the signup process.

Easy and free setup – The other factor that should push you to open up a Jumia seller account is the fact that it’s very easy to start selling on Jumia with no initial fees charged. I mean you literally have nothing to push you away unless otherwise.

Easy maintenance – As I told you earlier, once you’re signed up, all you got to do is list your products and sit back. Jumia caters to all maintenance fees so won’t have to worry about the platform.

How Jumia earns

I believe you’ve had this question ever since we started our topic, if you didn’t then there must be something wrong, haha kidding. But really, would it be a business if they were not making any money.

Well, Jumia makes its profits by taking a commission on each sale through the platform. This commission varies from one product category to another and later in the guide, we shall be exploring the commission rates for all the products accepted on Jumia.

Products allowed for sale on Jumia Uganda

One thing to note is that not every kind of product can be sold on Jumia, for example, I believe you’ve never seen a gun being listed among the products.

This section exclusively lists all the product categories that are allowed to be sold on Jumia. Any product that does not belong to any of the categories listed below is not allowed on the Jumia.

  • Automobiles
  • Baby, Toys and Kids
  • Books, Movies and Music
  • TV and electronics
  • Cameras and electronics
  • Computing
  • Fashion
  • Games and Consoles
  • Groceries
  • Healthy and Beauty
  • Phones and tablets
  • Service Deals
  • Temptations
  • Travel bags and luggage
  • Watches and sunglasses
  • Weddings
  • Home and Office
  • Sports and fitness

Note: Another important thing to note is that only brand new products are accepted for sale on Jumia.

Products not allowed for sale on Jumia Uganda

This section lists all the products that cannot be sold on Jumia and any attempt to list any these products will lead to a ban.

  • Stolen or counterfeit goods
  • Any kind of explosive material
  • Flammable material
  • Weapons
  • Organs
  • Fake documents for example fake Ids, and fake birth certificates
  • Fireworks
  • Illegal substances and products sold to produce, modify or consume illegal substances. Drugs, medicines, steroids…
  • Material related to hacking
  • material relate to pornography
  • Therapies
  • Items which contravene to intellectual property
  • Every financial instrument disapproved by applicable financial controlling authorities

Minimum requirements to sign up and sell on Jumia Uganda

  • Bank Account. This is required because Jumia pays its sellers through bank transfer.
  • You should be at least 18 years of age to start selling on Jumia.
  • Understanding of Jumia’s Operating model. This is explained to the seller during the training session provided by the company.
  • Willingness to provide a guarantee of products to replace in case of any defectiveness.
  • Delivery of products to Jumia’s warehouse within 2 working days.
  • Willingness to grant Jumia access to your products, branding material, and trademarks.
  • Complete the registration process to obtain a Tax Identification number(TIN).
  • Ready availalibility of the products you intend to sell. In fact it should at least 5 for each product you intent to sell.

More Jumia terms and conditions for the seller can be read here.

Actual signup process to start selling on Jumia Uganda

The signup process is an easy one as long as you meet all the minimum requirements.

The process is compressed into three steps which include;

  1. Registration.
  2. Training session.
  3. Listing of products for sale.


This will take you not more than 5 minutes. It’s where you provide your personal and business details including the First Name, Last Name, physical address, email address, product category you intend to sell plus the number of products currently available.

To access the registration form, click here.

jumia seller registration form

Upon filling the form, click the submit button and at this point, you will see a success message directing you to check your email in order to continue with the registration process.

jumia registration success message

An email sent you contains a link for you to confirm your account. By clicking on the link, you will be able to set a password for your account and then accept the Jumia Terms and Conditions.

You will then have to enter the required information including the products and the bank information.

Training session

After providing the necessary information and your account confirmed, you’ll receive an email that contains a link to Jumia’s training tutorials.

List your products for sell

After registering and completing the training session, you can then start listing your products for sale.

There are various ways to add a product to your shop.

The fastest and easiest way is to log in to your seller account and then search on Jumia and find the exact same product you want to list. Click on the product and just above the key features, there is a “Sell your Here” link which can link to sell the exact same product.

With this method, you won’t have to create a product from scratch providing features and descriptions. All you have to do is provide the price and some other modifications you may prefer.

The other way is to add a product from your account dashboard. With this, you’ll have to provide all the features and descriptions by yourself. To use this method, click on Products in your dashboard and then click on add product.

After these three steps, your Jumia shop is all set up and you can list as many products as wish on your shop.


With this simple process, Jumia has made it easy for new sellers to join the platform. As an addition to increase your Jumia sales, ensure to share your products on various platforms for example social media.

And saying that Jumia is the best marketplace out there, but it’s worth a try as many people have earned a lot from the business. There are however other marketplaces that can be considered for example kilimall.