Ride-hailing startup GoZem launches in Togo plans to expand.

The ride-hailing industry is getting more competitive each and every day that passes. Latest on our startup digest, Gozem a local ride-hailing startup in Togo that launched last month on the back of raising US$900,000 in june funding is planning to expand in six other target countries.

Unlike companies such as Safeboda, safeMotos, uber & taxify, Gozem doesn’t face much of competition in it’s target markets and is backing on quick expansion in order to corner the market.

The company has already recruited more than 1,500 rides, onboarded more than 100 drivers and had over 8,000 customers download its app, but is planning almost immediate expansion.

Martin Lehmann, who is in charge of fundraising at Reengine Ventures, the company behind GoZem said: “Our strategy is to expand to new countries, starting in H1 2019 with Benin and Cameroon, and develop new verticals, such as food delivery and last mile delivery.”

“Public transportation services are inefficient and unreliable, and private transportation service are disorganized and unsafe. The only solution to these problems is GoZem.

“We base our strategy on expansion. In six months we will be live in three countries – Togo, Benin, and Cameroon – and after that, we will continue to expand in the CFA Franc Zone, plus Nigeria, Rwanda, and Ghana,” Lehmann said.

Does this mean that the competition for ride-hailing apps is heading north or we are okay with having more than one option?