Information reaching our desk indicates that Jumia is one of the top most visited Ugandan websites. According to Amazon’s analytics site Alexa.com, Online shopping giant Jumia.ug is officially the number one Ugandan website, overtaking favorites like monitor.co.ug in site visits and time spent on the site.
Paul Tesar, Jumia’s Head of Growth says, “During Jumia Black Friday alone (16th Nov – 7th Dec), there were 1.6m sessions. Roughly 85% of people accessed our website through a mobile device; we also saw a significant increase in the popularity of our app.”
According to Jumia, visitors on their site spend the majority of their time navigating the following categories:
- Groceries
- Mobile phones
- Appliances
- TV & Audio
- Fashion
Ugandans are gradually embracing e-commerce and this is largely attributed to an increase in internet-enabled smartphones as well as competitive pricing available on Jumia.
Overall, Jumia is now officially the 6th most visited website in Uganda after the likes of Google, YouTube, Facebook, Yahoo and Wikipedia.
Monitor.co.ug has shifted to the 7th position and the 2nd top most visited Ugandan website. The new vision comes in the 9th and 3rd most visited Ugandan website.
The complete list of the top 10 most visited websites in Uganda goes as follows;
- Jumia
- Monitor
- New Vision
- Betpawa.ug
- Ura.go.ug
- Mak.ac.ug
- Betin.co.ug
- Betway.ug
- Howwe.biz
- Olx.co.ug
Others include;
- Theugandanjobline.com
- Fortbet.ug
One clear trend from the list above indicates that the top most visited websites in Uganda are betting websites.
How websites are ranked on Alexa.com
According to the official Alexa website’s Our Data page, the rank is calculated using a ‘combination’ of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months – with the site with the highest combination of unique visitors and pageviews being ranked as #1.
The data is collected from a subset of internet users using one of 25,000 browser extensions for either Google Chrome, Firefox, and/or Internet Explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors who might not be in Alexa’s measurement panel (a factor it historically hasn’t always tried to accommodate for) and normalizes the data based on the geographical location of visitors.