You have seen it in the footnotes of tweets by famous blogs, or you just discovered it while curious. Whatever the case, TweetDeck is an excellent tool for managing your Twitter posts, notifications, messages, and feeds. Twitter has become one of the most powerful social media platforms after Facebook. Twitter encompasses both professional and casual internet users because of its excellent interest-matching algorithm. However, it can be complicated to grow your brand on the platform if you do not have a proper plan. This is where TweetDeck comes into play.
What Is TweetDeck?
TweetDeck is a tool that helps you with custom settings to manage and organize an unlimited number of Twitter accounts. Additionally, you can keep track of Twitter lists, Twitter notifications, Twitter searches, hashtags, and Twitter messages.
Back then, the service would allow one to manage Facebook, Twitter, LinkedIn, and FourSquare accounts until Twitter got ownership. This was so frustrating to millions of users, but it improved the service’s Twitter integration functionality. Using the service provides one interface to tweet, reply, retweet, favorite, send Direct Messages and manage and monitor multiple accounts and streams. You can as well follow, add keywords, mute, or block, and users view Twitter profiles within TweetDeck.
How to use TweetDeck Features
1. Under each tweet, there are icons that make it easy to retweet, reply, or favorite. Now, if you click the three dots on the right, you will see further options.
2. To manage tweets and users in TweetDeck, there is a drop-down menu. It can help you send Direct Messages, add or remove people from lists, mute or block users, report a tweet, get a tweet link or get the embed code for sharing on your blog.
3. TweetDeck allows a user to schedule tweets and send them at a later date, regardless if you are online then. Managing multiple accounts is one of the most exciting features and here is how it can be done.
4. To do this head over to the bottom of the left-hand column in TweetDeck and click the ‘Accounts’ icon. Now, to add or link Twitter accounts in TweetDeck click “Link another account you own” and follow the instructions to authorize the account with Twitter.
5. After adding accounts, in this interface, you can see statistics of all your connected accounts. This includes follower numbers and recent tweets.
6. One of the coolest features is when you’re typing a tweet and you have the option to tweet from all or any of the accounts you have connected.
7. Another feature is the ability to follow other Twitter users from several accounts at once. You just have to view their profile by clicking on their username, clicking the three dots, and then choosing to ‘follow from accounts’. Now, you can choose which of your accounts follows a particular profile.
8. There is another feature called real-time timeline streaming in TweetDeck columns which lets you watch updates get shared in real-time. The tweets in the GIF above are trending topics, so they are moving very quickly, but you can slow them down. Simply scroll down and you will be controlling the speed yourself.
9. In the instance that you dislike the live streaming feature, you may disable it by clicking ‘Settings’ in the bottom left-hand corner, and de-selecting ‘Stream tweets in real-time’.
10. Additionally, you can also manage multiple timelines, searches, lists, mentions, and more in columns. The best way to do this is by adding as many columns as you want and customizing them to your specific needs. Simply click the + Add Column at the bottom of the left-hand menu and a screen that allows you to choose the type of column you want to add will appear.
11. The ‘Tweet Authors’ lets you choose which authors’ tweets appear in your feed for example all users’, specified users’, verified users’, or only your own tweets. You can also choose to only see tweets that mention you, or that mention other, specific users.
12. One of the most useful features of TweetDeck is the ability to schedule tweets to send at a later time which is quite easy. Head over to the top left-hand corner and click the ‘New Tweet’ button and write the tweet you want to send. Now, click ‘Schedule Tweet’ and scroll down until you see a calendar where you can choose the time and date. When you hit the blue ‘Tweet on [date]’ button, TweetDeck will schedule your tweet to be posted on the chosen date and time. This will happen automatically, even if you’re offline.
13. Finally, we saved the best for last! The Teams feature on TweetDeck lets you invite your colleagues to use your company account without having to share a password with them. TweetDeck supports the invitation of Twitter account managers who can log in to TweetDeck with their own Twitter account. They can use your brand account by visiting their Accounts tab.
14. TweetDeck account managers include the owner, admin, and contributor and to invite them, just log in with the brand account. Go to accounts in the nav bar and select the brand account, then type the @username of the user you want to invite. Now click authorize to invite them to the team account.
That’s how I use TweetDeck to enhance brand consistency on Twitter. Did you find this tutorial useful? If you did or did not, kindly leave your thoughts in the comments section.
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