One of the biggest struggles of every business is the search for market and visitors. It gets really tough especially when you’re just starting out in the marketing industry. However, with the emergence of search engines, things are getting easier every day and all it takes is a little knowledge and expertise.
One of the best ways to get the benefits of search engines like Google is by setting up a website. However, the part of driving traffic to your website is quite a hilly hike. In this article, we’re going to share with you the best methods to get both free and paid traffic to your website.
Free ways to increase website traffic from Google
1. Optimize your free Google Business Profile
If you’re running a business, it’s important to set up a Google business Profile and add your website to its details. The magic here is the fact that a properly optimized profile will show up more times in search results than an incomplete one. So, yes, spend time making your Google Business Profile outstanding and you will never miss out on those viral numbers of traffic for free.
2. Perform on-page SEO
This mostly involves producing high-quality content which matches the queries your audience is searching for. Additionally, you should write concise meta descriptions for your pages using plugins such as Yoast in case you are not well-versed in coding. The meta description appears below your URL in search results and helps potential visitors to decide whether to click your link. Some of the best services for standard SEO are Semrush and Ahrefs.
3. Get listed in online directories
One powerful hack to get more traffic on your website is by making sure your website appears on review platforms and knowledge platforms. There’s a big chance that your business’s free Yelp page could rank high for relevant searches.
A backlink is a link to your website from another website. If you are able to convince high-quality websites to link to some of your high-quality articles, it will make your website more trustworthy. More trust from Google leads to higher rankings, which directly translates to more traffic. You will get noticed on Google for free with quality backlinks.
Social media is the most powerful tool for you to get high-quality traffic increase to your website. Posting your articles to Facebook, Twitter, LinkedIn and Instagram will get your work before your entire network. It’s however more powerful if you post useful simplified information about your area of expertise.
Hashtags can easily help you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more traffic you’re getting to your website. This works exactly as it sounds, but you have to research the relevant popular hashtags.
7. Use landing pages
These are pages dedicated to your offers, for example, discount codes, downloading a free PDF, or starting a free trial. This hack works so well because it is helping a visitor get whatever they are looking for while they spend more time on your website.
8. Target long-tail keywords
While short-tail keywords are searched a lot more often, they are more difficult to rank for. This is where long-tail keywords come in handy because they give you a better chance of ranking higher. To find such words, you can use tools such as Word Stream which also shows you, their CPC. Long-tail keywords are more interesting as voice searching is becoming more popular with the advancement of tech.
9. Start email marketing to increase website traffic
Sending your articles as newsletters to your audience is a smart way to ensure your work lands before some eyeballs instantly. This method works so well if you set up methods for people around the world to follow your blog and receive regular updates. This method will be quite slow, but worthwhile when it ripens.
10. Guest blogging
This involves you contributing to one or more articles on another person’s website and backlinking some posts to your site. This works perfectly especially if the other person has a high-ranking website on search engines. Alternatively, you can accept other people to submit posts to your website. In turn, they will definitely share with their circles hence some good traffic especially if they are influential on social media.
Paid ways to drive and increase website traffic from Google
13. Google Ads For Website Traffic
This is one of the best-paid methods to get traffic rush toward your website. Google ads with pay per click ensures that your website shows up in search results every time people search the keywords matching your ad.
15. Social media advertising
With social media advertising such as Instagram, you are able to show up before multitudes of people around the world depending on their tastes and preferences. If you use this method correctly, it can also increase your AdSense earnings.
Those are our recommended best methods to increase website traffic, both paid and free tactics. We do hope you found it useful and your website keeps rising to the top!