In this article, I am going to teach you how to create a LinkedIn page. First, we are going to find out why.
Have you ever used a social media platform known as LinkedIn? Chances are you had a personal profile on it before you opened this article. However, most people forget about LinkedIn after getting their dream job, or they just give up. It’s quite to skip the usefulness of this useful social platform because most people find it boring.
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If you are business-minded though, you might want to create a business page for your brand to attract partners, employees, and endorsements. But how do you create a LinkedIn page in the first place?
Why your company needs a LinkedIn page
Lead generation – LinkedIn is a reliable place to reach potential customers because you can find your place in the world’s professional community. Statistics from HubSpot reveal that LinkedIn is 277% more effective at generating leads than Twitter and Facebook.
Recruitment – Unlike most social media apps, LinkedIn hosts people who are genuinely looking for jobs thanks to its less fancy interface. On top of this, the social platform provides more tools for job search than filters and gossip.
Publicity – Since you’re here to learn how to create a page, chances are you want it to appear in the mainstream media. Here is how the media works. Reporters or writers are sent to the field and assigned by their editor to mention a company in your field. However, if the information they need cannot be found publicly, they will need to directly contact you and eventually publicize your company for free.
Those above are the 3 powerful reasons you might want to create a page for your brand on LinkedIn. Now that we know why we are doing this, let’s proceed to the hands-on section.
5 Steps To create a LinkedIn page
It certainly is pretty easy to create a LinkedIn company page and you can do it today.
- Go to the LinkedIn website (The options are not available in the mobile app at the time we write this article)
- Tap the “Work” icon in the top right corner of your LinkedIn homepage.
- On the new page, click the “Create a company page” option.
- The new interface lets you decide if your business is a small business, medium, or large. Click what’s appropriate.
- Now go ahead and input the page Identity details, company or Institution details, and profile details.
- After you have done all that, you should click “Create Page”.
- Congratulations, you have created your company’s LinkedIn page.
Now, you should have your page under your dashboard when you are using your account on all devices. Did we help you create a LinkedIn page? Kindly let us know in the comments section in case we have to update anything.