Facebook ads manager is a Facebook tool that helps you create Facebook ads and manage them with ease. The word ‘Ad’ is an acronym for an advert/advertising.
Advertising on Facebook is one of the ways of reaching the social media global world in the easiest and quickest time possible. However, goals and intentions as to why ads are run vary from person to business-related interests.
Even with thousands and millions of likes for your page, Facebook algorithms might make it hard for you to reach your audience organically. This truth, however, does not work for Facebook ads. Whenever you create Facebook ads, you are most likely going to achieve your return on your investment. Facebook ads enable you to reach the exact people you anticipate ( the most likely to buy). Here is how?
Before we get to the steps on How to create Facebook ads, let’s understand the various types of ads you can create (Because it is useful)
- Image ads
- Video ads
- Carousel ads
- Slideshow ads
- Video poll ads
- Collection ads
- Lead ads
- Messenger ads
- Stories ads, etc.
Understanding the types of ads gives you a clear picture of the right ad you need to convince the customer.
Contents
A step by step guide to How to create Facebook ads using Facebook Ads manager
Login into your Facebook ads manager to get started or download the Facebook Ads Manager app in either your google store/App store. You will need a business page for you to be able to use the Facebook Ads manager. If you have none, it is time to create one using your Facebook personal account. Tap the create button and choose Guided Creation.
Step 1: Choose the objective of your ad in the Facebook ads manager
Using the Facebook ads manager gives you an edge for a list of options to choose from. Pick a leaf (or tree, the choice is yours);
What do you want? Is it:
- Engagement
- Leads
- Traffic
- Messages etc.? Just click based on the objective of your ad.
It is important to note that conversion-oriented objectives like sales can be paid per action. For exposure objectives like traffic and views, you pay for impressions.
The above statement implies that each objective has varying options when chosen in the next steps.
Step 2: Name your ad campaign in the Facebook ads manager
Naming your campaign is getting your settings of the objective chosen right. Scroll down to the name of your Facebook ads campaign and choose whether to set an A/B split test.
A/B split testing is separating your audience into two random groups and showing a different variation for each.
You then compare the responses to each variation to determine which is most effective based on your chosen metrics. This is normally used to help media buyers determine the right audience to invest in more money. Since we have no multiple ad sets, we shall keep it off.
Since I chose engagement as the objective, the ads manager prompts me to also choose whether to focus on post engagement, page likes, or event responses. Isn’t this easy?
Step 3: Set up an ad account.
You will be prompted to click “Next” only if you have an ads account set.
If you have no ads account, click on the tab/button that says Create an ad account/simply fill in the requested details.
Creating an ad account requires you to be careful when entering the few details requested like preferred country/currency etc. In case you want to make changes later, you will have to create a separate ads account. So be keen and decisive when entering those details. After creating an ads account, click Next/Continue.
At the top of your screen, insert your ad set name and choose the Facebook page name you want to promote.
Step 4: Choose your target audience
Start by selecting your target location, age, gender, and language. Keep an eye on the audience size indicator on the right of the screen, which gives you a sense of your potential ad reach. The estimated numbers are not guaranteeing but at least closer estimates, just keep that in mind.
Under detailed targeting:
- You can choose the target audience based on demographics, interests and behaviour. For example, including people who love water/wooden beds and excluding those who prefer spring beds.
Under connections:
- You can choose to include/exclude people who have connections to your Facebook account/app/event you managed. All options are open according to your ad objective
Step 5: Choose your Facebook ad placements.
If you are new to Facebook ads, I advise that you choose automatic placement. Selecting this option means that you’re allowing Facebook to automatically help you place your ad across all its platforms (Facebook, Instagram, Messenger).
They (Facebook Algorithms) evaluate where the ad can easily gain the best results and place it there.
However, if you have done Facebook ads before or you’re a newbie who loves exploration, simply tap edit placements. The following ad placement selections will avail;
- Platform: Facebook, Instagram, Audience Network, or Messenger
- Specific mobile devices and operating systems: iOS, Android, feature phones, or all devices.
- Device type: Mobile, desktop, or both.
- Placements: Feeds, Stories, in-stream (for videos), messages, in-article, and apps and sites (external to Facebook).
Choose the best of your preferred selections and tap continue…
Step 6: Choose your budget
According to your pocket size, choose a daily or lifetime budget. Set your preferred time and date. You can also choose to schedule for a future ad or that exact time. You can also add in an optional cost and bid controls, which will cap the amounts per action rather than for your overall campaign under Bid Controls.
When you are done making all the above adjustments and are happy to continue, click Continue.
Step 7: Create Facebook ads
You will be prompted to choose your ad format. Ad formats vary according to the campaign objective you selected at the beginning.
After choosing, scroll down the page and click on the preview tab/button to be sure that your ad is worth the customer’s buy. If you’re satisfied with the look, go ahead and click confirm to submit your order to the Facebook team. Wait for some time (could be a day/week) for Facebook to approve your ad. Once your ad is approved, you will receive a notification email to alert you about your running ad.
You can always choose to end the ad but tapping the end button.
Conclusion:
And that is how you are able to create Facebook ads.
Placing or creating an ad is a simple process that shouldn’t become a habit. Try split ads with a few dollars to identify where/who are the most likely customers to buy your product. Then boom, run an ad in that direction.
It might be merry for now but according to Facebook, there is going to be a limit of how many ads a Page can run at any time in mid-2020.
“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.”
Facebook reported.
You now know why I told you about organic content. Digital agencies have ads management as a service and in case you are overwhelmed, try them.