The rise of social media has made it possible to easily gain access to information about your target market but to truly succeed with marketing, it’s important to know your audience and their habits on the platforms they use. In this article, we’re going to take a look at some of the best ad spy tools out there so you can learn more about your audience. AdSpy tools allow users to track their competitors on Google, in terms of comparison of keywords strategy and ad positioning. Users can see the exact movements and trends within their business space so that you always remain on top. AdSpy tools have both free and paid versions, as well! So, don’t worry if you’re short on cash, you can still get started today!
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Semrush
An essential tool in any digital marketer’s arsenal, Semrush provides an overview of your advertising efforts across search and social media. Semrush helps you track everything from advertising spending to competitors’ PPC keyword rankings. The platform also allows you to compare sites side-by-side to quickly find ways to improve performance.
In addition, with Semrush Connect, you can seamlessly transfer your existing data from Google Analytics or Adobe into a digital dashboard that gives a clear, visual representation of your SEO and social media marketing efforts. While currently only available on the web, we look forward to seeing an iPad app!
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BigSpy
With BigSpy, you’ll get instant access to a massive data set of 3 trillion anonymous website visits, sourced from half a million URLs. The feature that differentiates BigSpy from its competitors is that it automatically detects whether users are bots or humans and changes IP addresses accordingly.
So if you’re marketing something to Facebook users, you can quickly and easily make sure those clicks aren’t just bots. And in case you were wondering about privacy concerns, BigSpy allows users to opt out of tracking by giving them full control over which URLs they want their data from.
That means no more worries about websites spying on you with trackers! Another cool feature: Users can see information like when an individual visited a URL, what type of device they used, what time of day they visited which is useful for retargeting, and how long they stayed on your site. If you’re looking to spy on user behavior, BigSpy will help you collect all that information and more!
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iSpionage
From its interface to its features, iSpionage offers some serious bang for your buck. While not quite as robust as some of our other selections, it provides users with a nice mix of helpful features at a reasonable price. You’ll easily be able to spy on all sorts of details such as social media followers, engagement rates, and more.
The number one feature that sets iSpionage apart from its competitors is its ability to track competitors’ ads. This feature allows you to find out which keywords your competitors are bidding on, what their daily budget is, and much more! iSpionage also allows you to track competitors’ organic search traffic by tracking their backlinks. This is a very powerful tool that can give you tons of insight into how well your competitor’s website is doing compared to yours.
Another great feature offered by iSpionage is their email marketing software called Email Hunter. With Email Hunter you can see who opens emails from specific domains or even send fake emails from any domain and see who opens them or clicks through links within them.
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PowerAdSpy
Like many companies in its industry, PowerAdSpy develops advertising analytics software. The company offers three different types of packages based on monthly fees standard, pro, and corporate. Each package has a limit on how many brands can be tracked by one account at a time.
If you don’t have an ad budget to track but would like to keep tabs on your competitor’s campaigns, there is also a free option that allows tracking five domains with 50 ads each. However, there are limits as to how often you can view your reports and export data.
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Conclusion
This list of ad spy tools is by no means comprehensive; there are many more tools that could have been mentioned here. Keep in mind, too, that new tools will be created over time. The point is to get you started on your path to finding ad spy tools and gaining insights into your marketing efforts. There’s no need to limit yourself to just one tool. By combining data from multiple sources, you can gain much more value than you would from any single tool alone. Additionally, some other methods for developing a competitive advantage include: exploring social media advertising opportunities, working with a search engine optimization company, and optimizing your website content using online video advertisements or PPC ads.