Did you know that you can now schedule posts on Instagram?
For any creative who uses Instagram as a platform for marketing and any related business, I have good news for you. The old hustle days of waiting for push notifications to publish posts are over.
Years ago, Instagram started updating its API (Application Programme Interface) to help businesses manage their online presence effectively. This meant business accounts were able to:
- Schedule their content (posts)
- View posts they were tagged in and also other business profiles.
The new features of the API allowed third-party applications like HOOTSUITE to schedule content on Instagram. However, business accounts had to schedule and wait for push notifications as an alert for them to tap the publishing button. The update was disturbing as the publishing time would easily find you offline or even busy. The plea to have an automatic publishing Instagram scheduler has been answered.
Currently, Instagram announced a major update that will see all social media managers rejoice. This will only be able through the Facebook Creator Studio app.
Forget the scheduling tools like Later or Hootsuite, you can now schedule Instagram posts for FREE with the Facebook Creator Studio App.
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Schedule posts on Instagram for FREE with Facebook Creator Studio App
Facebook Creator Studio is a dashboard interface that helps you save, schedule and backdate posts on Facebook.
Here are three (3) steps to help you schedule posts on your business Instagram account. Follow the step by step procedures below.
NOTE: This only works for Instagram business accounts, so you must have a facebook page that you’re linking to a respective Instagram account.
Step 1: Schedule posts on Instagram
Log into your Facebook account (on the web), go to the Facebook page you want to link.
Go to publishing tools and tap on the creator studio on the left side under tools.
Step 2: Schedule posts on Instagram
A pop message prompting you to link your Instagram account to Facebook will appear. Click Try it now and link your account.
NOTE: In case it doesn’t bring the pop-up, simply click on Instagram accounts on the left pane of your window.
You can link to as many business accounts as you want. After linking your business account, go to the top left pane of your screen.
Choose whether to post on the Instagram feed or IGTV (Instagram TV).
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Step 3
After linking your Instagram business account, go to the top left pane of your screen. Choose whether to post on the Instagram feed or IGTV (Instagram TV).
Step 4
The Facebook Creator studio gives you an allowance of numerous content edits.
You can now add multiple images and this is an exclusive on third-party publishing tools.
After content edits, head down to publish and tap on the drop-down-arrow of which will bring the scheduling option. Tap on schedule and highlight the exact date and time you would want your post to be published.
Conclusion
With those few and easy guidelines, you are officially a professional Instagram scheduler.
As a social media manager, you can now schedule posts on Instagram for your client’s Instagram Business account.
NOTE: You cannot link a personal Instagram account to a Facebook page, make sure your Instagram account is a “business account“.