Get ready to be amazed by the incredible insights we uncover about the world of Spotify. As the most popular music streaming platform in the world, Spotify has changed the way we listen to music forever. With over 345 million active users and 155 million premium subscribers, Spotify has become a household name. But, did you know there’s more to this music streaming giant than meets the eye? Here are 8 nuggets of wisdom that everyone should be informed about regarding Spotify.
Spotify’s Discover Weekly playlists are tailored to your listening habits
Spotify’s algorithm uses machine learning to analyse your listening habits and recommend new music based on your preferences. This feature is so popular that over 40% of all songs played on Spotify come from Discover Weekly. Want to take your Spotify experience to the next level? Check out Spotify Storm, where you can get willing listeners and grow your audience.
Spotify’s Podcasts are on the rise
Spotify has been investing heavily in podcasts and it’s paying off. In 2020, Spotify acquired Gimlet Media, Anchor, and Parcast to bolster its podcast offerings. Podcasts now make up over 20% of all content on Spotify.
Spotify’s playlists are curated by real people
While Spotify’s algorithm plays a major role in curating playlists based on users’ listening habits, there are also real people behind the scenes working to create and maintain the thousands of playlists available on the platform. These playlist curators are responsible for selecting the songs that appear on each playlist, as well as organising them in a way that makes sense for the theme of the playlist.
These curators come from a variety of backgrounds. These include music industry professionals, journalists, and even independent artists. They are experts in their field, and their knowledge and passion for music is evident in the playlists they curate. Their role is to ensure that Spotify’s playlists are diverse, engaging, and always up-to-date with the latest hits and emerging artists.
Spotify’s cross-promotion is key
Spotify’s cross-promotion feature allows independent artists to promote their music on other artists’ pages. This is done by linking to their own music in the “Similar Artists” section of other artists’ pages. This is a powerful tool for independent artists because it allows them to reach new audiences who may not have discovered their music otherwise.
For example, if an independent artist links their music on the page of a more established artist in the same genre, it is likely that listeners who enjoy that established artist’s music will also enjoy the independent artist’s music. This cross-promotion feature can also be used by independent artists to promote their music on the pages of other independent artists in their genre.
Spotify’s live events feature is a game-changer
Spotify’s live events feature allows artists to stream live performances on the platform. This has been a game-changer for many independent artists who have used the feature to connect with fans during the pandemic.
Spotify’s data is used by the music industry
Spotify’s data is used by record labels and music industry professionals to gain insights into the music listening habits of the general public. This data is used to make decisions on what music to produce and promote.
Spotify’s parental controls are top-notch
Spotify’s parental controls allow parents to set limits on what their children can listen to on the platform. This feature has made Spotify a popular choice among parents.
Spotify’s social features, such as the ability to share music and playlists with friends, have made the platform a hit among music lovers. These social features have helped to create a sense of community among Spotify users.
In conclusion, Spotify has changed the way we listen to music and has become a household name. With over 345 million active users and 155 million premium subscribers, Spotify has become a giant in the music streaming world. From its Discover Weekly playlists to its live events feature, Spotify has something for everyone. Let’s not forget the incredible cross-promotion feature, which has helped many independent artists find success on the platform. Whether you’re a music lover or a podcast enthusiast, Spotify has got you covered. And remember, if you’re an independent artist looking to grow your audience, don’t forget to check out Spotify storm to get some willing listeners. Now, if you’ll excuse me, I’m off to curate my own Spotify playlist and take over the world. One song at a time!